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MARKETING CONVERGENCE

Jones, Susan K. / Spiegel, Ted
MARKETING CONVERGENCE
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the c...

CHF 46.90