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The increasing relevance of online marketing

Jung, Gabriele
The increasing relevance of online marketing
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 7, University of applied sciences, Neuss, 26 entries in the bibliography, language: English, abstract: Executive Summary The internet developed from is shadowy existence to an interactive information, communica-tion and transaction medium. Interactive communication capabilities ...

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