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With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes t...

International in scope, this book charts the evolution of print into graphic design between 1700 and 1914. With around 850 illustrations, many specially photographed from private collections, it is of interest to graphic designers, design and social historians, as well as collectors of print and printed emphemera alike.

Dieses Buch enthält eine schöne Sammlung historischer Ornamente und Typografien aus Musterbüchern von Schriftgießereien aus dem Jahr 1700: Naturformen, geometrische Formen, Kränze, Bordüren und Schriftrollen sowie malerische Ornamente. Ein Extra-Kapitel zeigt den Aufstieg des Grafikdesigners im letzten Jahrhundert und wie moderne Designer diese typografischen Ornamente in neue Kunstformen uminterpretieren.

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