Leading Edge Marketing Research
Kaden, Robert J / Linda, Gerald L / Prince, Melvin![Leading Edge Marketing Research](https://support.digitalhusky.com/media/annotations/sorted/114/11410042/CHSBZCOP0311410042.jpg)
Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.