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Multicultural Marketing Is Your Story

Karsaklian, Eliane
Multicultural Marketing Is Your Story
This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or ...

CHF 43.90

The Negotiation Process

KARSAKLIAN, ELIANE
The Negotiation Process
This book will change your life! It will give you a brand-new perspective to negotiation. It will take you from stressful, unpleasant, confrontational situations to a world of stressless, enjoyable, and collaborative ways of conducting business. It will also help you to shape the future of your business with a clearer vision of what you want it to be. All books and theories about negotiation stop at when you close a deal. But this is a very sh...

CHF 16.50

The After-Deal

Karsaklian, Eliane
The After-Deal
This book explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself.This book is a pioneer in showing the extent of the negotiation process. It makes the case that whenever negotiators assume that the negotiation is finished when a deal is signed they dive into a pitfall. What follows the signature of a deal is t...

CHF 81.00

The After-Deal

Karsaklian, Eliane
The After-Deal
This book explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself.This book is a pioneer in showing the extent of the negotiation process. It makes the case that whenever negotiators assume that the negotiation is finished when a deal is signed they dive into a pitfall. What follows the signature of a deal is t...

CHF 136.00

Between Two Worlds

Karsaklian, Eliane
Between Two Worlds
Researchers are familiar with the constraints and difficulties in researching and understanding complex populations. For example, children and expatriates can be defined as complex populations to collect data from because of one main feature that brings them together: they live between two worlds. It this book, I introduce a new methodology to conduct research with complex populations by using marketing as a meta-field and multi-method approac...

CHF 52.50

Sustainable Negotiation

Karsaklian, Eliane
Sustainable Negotiation
This new and innovative book introduces a new approach to negotiation, where ¿Sustainable Negotiation' replaces the old notion of winning. Instead of ¿doing a deal' and walking away, negotiation becomes a continuous process of solving problems and creating relationships with no term limits, which better re?ects the real world today. Just as we strive to create a sustainable approach to the natural world, we need to do the same with people if w...

CHF 94.00

The Intelligent International Negotiator

Karsaklian, Eliane
The Intelligent International Negotiator
In today's business world, people negotiate every day, everywhere, using techniques learned from various books, experience, and education. Some are more culturally aware and others much less. Some forget that negotiation is, first of all, a human interaction. Some still think that negotiation rhymes with competition. If any of this sounds familiar to you, this book can help. Inside, the author presents strategies, stories, facts, and tools tha...

CHF 30.50