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Loose Leaf for Entrepreneurial Small Business

Katz, Jerome / Green, Richard
Loose Leaf for Entrepreneurial Small Business
Entrepreneurial Small Business (ESB) focuses on traditional "main street" businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small busin...

CHF 285.00

Entrepreneurial Small Business ISE

Katz, Jerome / Green, Richard / Green, Richard
Entrepreneurial Small Business ISE
Entrepreneurial Small Business (ESB) focuses on traditional "main street" businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small busin...

CHF 91.00

Entrepreneurial Small Business

Katz, Jerome A. / Green, Richard P.
Entrepreneurial Small Business
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security, not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as w...

CHF 217.00

Entrepreneurial Small Business

Katz, Jerome / Green, Richard
Entrepreneurial Small Business
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security, not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as w...

CHF 225.00

Entrepreneurial Small Business

Katz, Jerome / Green, Richard
Entrepreneurial Small Business
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza pl...

CHF 327.00