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Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans"--

This groundbreaking book recounts a phenomenon that is sweeping the nation among single women: choosing abstinence or celibacy. The reasons for this choice varies from woman to woman-- from abandoning the treadmill of dating and relationships, to focusing on a career or lifelong dream, to returning to core values, to exploring spirituality more deeply, to achieving a sense of inner balance. Whatever the reason, the choice inevitably results in...