Surviving in the New Retail Marketplace
Kelly, Douglas D. The retail marketplace has undergone mind-boggling change in the way it functions.Retail businesses are experiencing the biggest shift in their business paradigm in more than 60 years. Online shopping presently accounts for about 70% of all retail sales. Prospects and customers to have more choices than before.The retail marketplace is now consumer oriented. So a new kind of consumer has emerged with a very different way of making buying decis...