The Revenue Acceleration Playbook
Keltner, Brent
Want to accelerate your sales? Stop selling, and start connecting.Today's buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they're overloaded, overwhelmed, and tuned out?The fact is, product-centered pitching simply doesn't cut it anymore. Buyers don't want to hear about your product's features-they want to hear about how it can solve their problems or help the...
