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Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall ­ at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame¿company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising doll...

The Ultimate Dan Kennedy Collection Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom showcases the best content from the legendary millionaire maker himself. Kennedy teaches you the customer-getting, sales-boosting, classic marketing ...

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MAGNETIC MARKETING ® is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a ¿change movement¿ that has established itself in over 136 different niches, business categories, industries and professions, but is still also a ¿best kept secret¿¿its practitioners are in a ¿secret society.¿ It¿and only it...

Succeed on Business Wisdom, Not Business Banks!Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint heart. Kennedy steers you along the bumpy r...

SO... ARE YOU INTERESTED IN BECOMING A RENEGADE MILLIONAIRE? When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces-daring to live and experience life where few others are willing to go? Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary busi...

CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations-forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize we...

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.

MAGNETIC MARKETING® is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"-its practitioners are in a "secret society." It-an...

Who Are These People That Have All The Money?AND WHERE ARE THEY SPENDING IT?You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.Packed with real-world stories from businesses who’ve come before you and made it—plus tried-and-true tactics from experts lik...

Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINE Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants—all successful at borrowing strategies from pure direct mark...

Fully revised to address the overwhelm plaguing today's entrepreneurs, Kennedy takes on technology, constant emails, and the never-ending distractions of social media. This Kennedy top-seller builds on the highly regarded "less is more" approach introduced in the first edition and presents new case studies, tactics, and strategies designed to protect and leverage reader's time and productivity, guilt free.

Let's face it--the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling "The Ultimate Marketing Plan, " industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your c...

Work smarter, not harder What does it mean to be a peak performer? How do you measure success? What business strategies will propel you into a new stratosphere? This collection of essays, from the best and the brightest entrepreneurs of our day, reveals industry tested secrets for peak performance success with you. Inside, you will find insights on everything from social media marketing to estate planning. Save yourself some time and energy.

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup

Revised edition of the author's No B.S. ruthless management of people & profits, published in 2008.