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Marketing ISE

Kerin, Roger / Hartley, Steven
Marketing ISE
Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such a...

CHF 95.00

Marketing: The Core ISE

Kerin, Roger / Hartley, Steven
Marketing: The Core ISE
Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.The ninth edition continues to demonstrate the authors' commitment to engagement, leader...

CHF 95.00

Marketing

Kerin, Roger / Hartley, Steven
Marketing
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational...

CHF 232.00

Loose-Leaf Edition Marketing

Kerin Roger / Hartley Steven / Rudelius William
Loose-Leaf Edition Marketing
Utilizes a pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. This title is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements.

CHF 143.00

Marketing

Kerin, Roger A. / Hartley, Steven W. / Rudelius, William
Marketing
Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to...

CHF 244.00