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Loose-Leaf Edition Marketing

Kerin Roger / Hartley Steven / Rudelius William
Loose-Leaf Edition Marketing
Utilizes a pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. This title is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements.

CHF 143.00

Marketing

Kerin, Roger A. / Hartley, Steven W. / Rudelius, William
Marketing
Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to...

CHF 244.00