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This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the lat...

A one step guide to the world's most important writers on managing people.

This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the lat...

Summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.

Forty-seven of the most valuable management theories and tools are discussed in this reference for all areas of management, including marketing, finance, strategy, and human resources.

The efficient and effective creation, transfer, sharing and management of knowledge remain on the critical business agenda. They are key methods of gaining and sustaining competitive advantage for relatively little financial investment. In fact, knowledge management increases in importance as the products and services of more and more companies exist as ideas and innovations. Knowledge management is equally applicable to the intangible and the...