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This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil ...

Examines the stereotypical portrayals of Blacks in advertising, from the turn of the century to the present. Beginning with slave advertisements, Kern-Foxworth discusses how slavery led to the stereotypes found in early advertisements, and explores the psychological impact of these portrayals.