Helping IT managers and marketing managers get up to speed, quickly and easily, on what¿s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role
Delineating the strategic use of the information intelligence processes -- business intelligence, content management, and knowledge management - this book explores every facet of these three subjects. The information provided enables readers to understand these sophisticated business concepts within the framework of information technology. The author discusses creation, protection, development, sharing, and management of information and intell...
Financial Services Information Systems covers everything from applications of GIS to designing a high-performance, high-availability network to n-tier design. It also covers Internet topics from homebanking to secure transactions. It addresses the challenges and solutions associated with: supporting the self-service revolution by servicing kiosks and ATMs efficiently and economically, straight-through processing for the securities industry, ou...
Business managers have long known the power of the Balanced Scorecard in executing corporate strategy. This volume shows project managers how to use this framework to meet strategic objectives. It supplies valuable insight into the project management process as well as detailed explanations on how to implement the balanced scorecard to measure a
Social Software Engineering examines the field through the spectrum of social activities that now compose it. Supplying an up-to-date look at this ever-evolving field, coverage includes security, legal, and privacy issues in addition to workflow and people issues. Jessica Keyes, former managing director of R&D, for the New York Stock Exchange, details the methodology needed to bring mission-critical software projects to successful conclusions....
The marketing of technology is unique, and the marketing of software to external customers requires that IT managers and developers understand their distinct roles as marketers. In helping these professionals develop successful marketing approaches, this book covers strategic planning, targeted markets, market research, competitive analysis, and market and product strategy development. The book also provides succinct advice on developing and m...
The Software Engineering Handbook is the successor to the bestselling Software Engineering Productivity Handbook. Meticulously researched and filled with practical step-by-step instructions, it covers the full spectrum of software engineering methodologies, techniques, and tools and provides details on how to reach the goals of quality management in a software-engineering environment. Written by an expert with more than 25 years of practical e...
Software Configuration Management discusses the CM framework from a standards viewpoint, using original DoD standards to describe elements of configuration management within a software engineering perspective. The first section contains 14 chapters that explain every facet of configuration management related to software engineering. The second section consists of 25 appendices with many valuable real world CM templates. The book covers everyth...
This book explains and then helps readers live with the psycho-techno phenomenon that is bring your own technology (BYOT). Readers will learn how to understand these new endusers and their demands, as well as the strategic and tactical ramifications of these demands. Next, it covers the broad range of technical considerations such as selection, connectivity, training, support, and security. The text includes best practices and case studies of ...
Social Software Engineering examines the field through the spectrum of social activities that now compose it. Supplying an up-to-date look at this ever-evolving field, coverage includes security, legal, and privacy issues in addition to workflow and people issues. Jessica Keyes, former managing director of R&D, for the New York Stock Exchange, details the methodology needed to bring mission-critical software projects to successful conclusions....
Implementing the IT Balanced Scorecard: Aligning IT with Corporate Strategy thoroughly explains the concept of the scorecard framework from both the corporate and IT perspectives, laying the groundwork for implementation of the scorecard approach. It provides examples, case studies, histories, and current research, offering insight into performance measurement and management, continuous process improvement, benchmarking, metrics selection, and...
Written by the president of New Art Technologies, Inc. and former managing director of R&D, for the New York Stock Exchange, BYOD for Healthcare provides authoritative guidance to help readers thrive during the healthcare BYOD (hBYOD) revolution. Readers will gain an understanding of these new end users and their demands, as well as the strategic and tactical ramifications of these demands. The book examines the broad range of technical consid...
This book is the go-to guide for all things Oracle. It provides management level guidance for successfully navigating and managing the Oracle-verse. Coverage includes executive level overviews of the Oracle product line - features and benefits, management best practices, user/developer lessons learned, management considerations, compliance and security considerations, and management metrics"--
