Principles of Purchasing and Negotiations
Khan, S. A. Rehman / Zhang, Yu / Schwartz, Michal In the world of business, there is purchasing and then there are negotiations. On one hand, there is a simple negotiation for commodities and services where factors like price, terms and delivery are easy to define and the outcome of the process is almost predetermined. However, in today's hyper-competitive global economy, the scope and significance of negotiation can involve intense, high-stakes interactions revolving around a series of compl...