Predictive Analytics as a marketing tool
Khanovych, Semyon
Predictive analytics is a computer system that consists of both software and hardware, and is made to study the behaviour of every client using the product in one way or another. Behaviour is recorded and stored on the servers, then is passed through the filters to get rid of the information that is ether false or misleading. In the next stage information is mined to get just the one that can be important. Then all the data is compared with th...