Empirical Evaluation of the Sport Website Contents
Kim, Hyun-Duck / Kang, Sun J.
The creation of Web 2.0 tools has changed the ways that fans and participants experience sports (Kahle, 2007). Fans and participants now select convenient mediums at chosen times to interact with specific events they choose to follow (Ioakimidis, 2010). For marketers, Web 2.0 tools contribute to the marketing effort by creating user engagement, user interaction, and word of mouth promotion (Lauren, 2010). The purpose of this study is to determ...