10 Ergebnisse.

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating...

With a big new idea that will transform how people think about innovation and disruption in the same way that Blue Ocean Strategy changed how the world thinks about strategy and competition, Kim and Mauborgne argue that disruption is not the only, or even the best, way to grow your company. Leaders miss bigger market-creating opportunities when they focus solely on disruption?and, through disruption, they destroy people's careers and livelihoo...

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these a...

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Originally published in Harvard Business Review in May 2014"--Title page verso.

A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spac...

From the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, comes a systematic approach to uncovering which leadership acts and activities will inspire employees to give their all. Selling and Marketing Points* Classic Kim-Mauborgne article. * Features the work of authors who are ranked number 2 in the Thinkers50 listing of the World's Top Management Gurus and the recipients of numerous academic and management awards, incl...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A...

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these a...

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in manage...