3 Ergebnisse.

Scientific Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10 von 10 (Schweiz), University of Lugano (Faculty of Communication Sciences and Faculty of Economics), 34 entries in the bibliography, language: English, abstract: Starting situation Today, many markets have reached such a degree of saturation that market potential is often virtually exhausted...

Revision with unchanged content. On the one hand, the Internet increases information transparency for con­su­mers - they are now able to obtain objective, trustworthy information on re­tai­lers' existence and reliability as well as on products and services in real-time, at any time from virtually any place in the world. On the other hand, the Internet provides tools to businesses to strengthen their consumers' bonds with their brands, e.g. thr...

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, 7, Katholische Hochschule NRW, ehem. Katholische Fachhochschule Nordrhein-Westfalen, Abteilung Aachen, 28 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Markenerosion ist eine oft schleichende Krankheit, die verheerende Wirkungen haben kann. Viele Herstellerunternehmen haben in langjähriger Arbeit...