Business Project Management and Marketing
Kleinaltenkamp, Michael / Plinke, Wulff / Geiger, Ingmar![Business Project Management and Marketing](https://support.digitalhusky.com/media/annotations/sorted/284/28479992/CHSBZCOP0328479992.jpg)
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it exami...