WEBKDD 2001 - Mining Web Log Data Across All Customers To...
Kohavi, Ron / Srivastava, Jaideep / Spiliopoulou, Myra / Masand, Brij M.
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c-...