Marketing Library and Information Services: International...
Koontz, Christie / Gupta, Dinesh K. / Savard, Réjean / Massisimo, Angels
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarian...