Global Sourcing Strategy
Kotabe, Masaaki / Kotabe, Masaaki![Global Sourcing Strategy](https://support.digitalhusky.com/media/annotations/sorted/178/1780258/CHSBZCOP031780258.jpg)
Explores the complex issue of how successful multinational firms manage interfaces of R&D, , manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue "global sourcing".