7 Ergebnisse.

Longtime management scholar, educator, consultant, and businessman Andrzej Kozminski has drawn on his extensive, practical experience to provide this comparative analysis of recent changes in management in Central and Eastern Europe and in highly developed, Western countries. He provides numerous, concrete examples of enterprises operating in Russia, Poland, Hungary, and Czechoslovakia, including joint ventures and Western enterprises. Strateg...

Andrzej K. Kozminski is Professor of Management and Chair of Management and Organization at the School of Management, Warsaw University, Warsaw, Poland, Director at the Warsaw University Post Graduate International Management Center, and President of the International Business School in Warsaw. He is the co-author and editor of fifteen books in Polish, Hungarian and Czech. Donald P. Cushman is Professor of Communication at the State University...

Polish and American scholars, with contributions from Western Europe, Japan, and Africa, discuss issues of the communication and management demands on companies faced with dealing in a global economy. The main topics of the 14 papers, from a June 1990 conference near Plock, Poland, are the economic

Andrzej K. Kozminski is Professor of Management and Chair of the Management and Organization Department at the School of Management at Warsaw University, Poland. He is the Director of the Warsaw University Post Graduate International Management Program and President of the International Business School.

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European...

Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties an...

The New Principles of Management is a textbook meant for European students of principles of management. Developed basing mainly on international cases as well as drawing from international examples of managerial practices, it attempts to address the needs of globalized companies better than other, typically US-centric textbooks. The New Principles of Management challenges many of the fossilized and outdated management notions and covers the to...