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This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com­ munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompa...

This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com­ munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompa...