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AMAZON BEST BOOKS OF 2019 PICKFORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK"User Friendly is a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting."-EDWARD TENNER, The New York Times Book ReviewIn User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines sho...

A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York TimesUSER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last for...

Combining the expertise and insight of a leading journalist and a pioneering designer, Kuang and Fabricant provide a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable.