Effects of Medium-Switching on Secondary School Students'...
Kufi, Endalew
Television constitutes an important medium widely used to disseminate information to its viewers. It has the unique feature of combining audio and visual technology, and is thus considered to be more effective than audio media. It serves multiple purposes of entertainment, information and education. In terms of the latter, it helps in providing discovery learning and stimulates cognitive development of its viewers. The findings indicate that a...