Behavioral Economics of Multiperiod Insurance Purchasing ...
Kunreuther, Howard / Pauly, Mark![Behavioral Economics of Multiperiod Insurance Purchasing Behavior](https://support.digitalhusky.com/media/annotations/sorted/296/29693523/CHSBZCOP0329693523.jpg)
Addresses the question of how insurance buyers make decisions by considering the conceptual and empirical evidence of theoretical and behavioral issues: the extent that consumers follow the multiperiod decision rules based on expected utility maximization and the factors that influence their choices when they don't behave as if they are maximizing.