Analysis of the Success Factors of SVOD to reach Generati...
La, Lien
Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, 4, Berlin School of Economics and Law, language: English, abstract: This paper is an analysis of the success factors of SVOD to reach Generation Z. It includes a case study of MTV+.
The objective of the present thesis is the identification and analysis of KSF of SVOD in order to attract Gen Z. It seeks to under...