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With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula, research and analysis, the setting of goals and obj...

Today's turbulent, ever-changing world has made the practice of internal communications more important than ever, as both private and public sector organizations deal with such challenges as global pandemics, remote and hybrid work arrangements, and innovative technologies-including the nascent "metaverse." The result is a new and growing opportunity for public relations practitioners, as the field of internal communications diverges from trad...

Mark Hunter LaVigne, best-selling author of The Broken Ukulele, returns with another tale of adventure in Ontario's Algonquin Park. Mark, best friend Larry, and a troup of family members embark on a canoe trip in search of the spirit of famous painter Tom Thomson -- not to mention his ghost -- and a "broken" turtle first encountered on a canoe trip many years earlier. Along the way they encounter wind, rain, and lightning, leeches, earworms, t...

Queen Jolina assigns Matilda a difficult mission."Tonight you must go to Bobby's house, " the Queen tells Matilda. "I don't know if you remember, but Bobby's family has two cats, two dogs, a gerbil and a budgie. Bobby has just lost six teeth, so you will have to carry a full fanny pouch of money.This is a tough mission, but you're my best tooth fairy, and I have every confidence in you."And so Matilda begins her toughest mission yet, encounter...

Les points forts de ce livre sont son orientation corporative et nationale et ses études de cas approfondies. Relations proactives avec les médias est une lecture rapide qui sera utile au nouveau professionnel qui essaie de travailler efficacement avec les médias, ainsi qu'aux vétérans qui ont besoin d'une référence pratique. Les étudiants et les enseignants le trouveront également fort utile. - extrait de l'avant-propos par William Wray Carne...

Join author Mark Hunter Lavigne as he backpacks solo through Ontario's Algonquin Park in search of a campsite safely situated on high ground, drinking water that won't give him beaver fever, and-maybe, just maybe-the meaning of life!Along the way, Mark shares some hard-won advice grounded in his own experiences, including: Always try to build two benches with the same wood. Celebrate life's little moments so you're ready for the big ones. Avoi...

Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike.Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include: The rel...

Initialement, Mark a composé les histoires de Matilda pour sa fi lle aînée, puis les a partagées avec ses autres enfants. Son ainée croyait réellement aux histoires et à présent, elle étudie à l'université. Linda a peint le livre alors qu'elle demeurait à Montréal. Certaines des images représentent le paysage de la ville. www.theadventuresofmatildathetoothfairy.com .Né à Montréal, Mark LaVigne est journaliste de formation, mais travaille depui...

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