5 Ergebnisse.

Why do some people radiate energy when they speak while others fizzle out? How do some writers make us turn the page whilst others make us feel like closing the book? What makes some colleagues so memorable whilst others are instantly forgettable? One of the world's top speechwriters, Simon Lancaster, explains that the secret of brilliant communication is all down to making connections, connecting the personal to the universal, the past to th...

Why do some people radiate energy when they speak whilst others fizzle out before they've even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more influential, or funnier, than others? Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event...

Es gibt Geheimnisse überzeugender Kommunikation: eine geheime Kombination körperlicher, verbaler und vokaler Reize und Signale, die schon seit Zehntausenden von Jahren existieren und nach wie vor darüber entscheiden, wer es heutzutage im Geschäftsleben oder in der Politik an die Spitze schafft. In der Vergangenheit haben viele Menschen versucht, diese Geheimsprache zu entschlüsseln, doch erst jetzt, nach den jüngsten Durchbrüchen in der Neurow...

A look at metaphor and how it is used by politicians, from a political speechwriter. Lancaster finds that the same images reoccur repeatedly across the globe, crucially shaping and moulding the way we experience and view events.

An authoritative guide to speechwriting, stuffed full of material on how language can be used to manipulate the masses.