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The volume is a collection of research articles on creative, performative, and commercial uses of the English language in various domains of Asian popular culture. It provides a sociolinguistically contemporary snapshot of how English is variously adopted and adapted on local pop culture scenes in East Asia, South Asia and South East Asia.

The volume is a collection of research articles on creative, performative, and commercial uses of the English language in various domains of Asian popular culture. It provides a sociolinguistically contemporary snapshot of how English is variously adopted and adapted on local pop culture scenes in East Asia, South Asia and South East Asia.