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Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.

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This dangerous killer isn't playing with a full deck.

As I awaited the birth of my nephew Aazim, I wondered how he and I could share something special that could last a lifetime. After countless thoughts, it came to me! Why not use what I am most passionate about to create a lifelong gift for my nephew? Following that moment, I thought nothing could be more gratifying than giving creative birth to a story honoring a person I would love and adore. When developing the story, I needed something that...

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The echo of Luther's hammer resounds in Asia, five hundred years after the Wittenberg controversy: the cross is a flashpoint in China, Korea seeks ecclesiastical reform, the mystical union thrives in Laos, even Kant whispers in old Batavia. The diversity of ideas and influences of the Reformation is as broad and fascinating as the continent--resisting reduction to the postcolonial movement and demonstrating an affinity with Protestant foundati...

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This book provides clear surgical options when the cases are not “routine”.  It follows both a “how to” manual as well as an algorithm-based guide to allow the reader to understand the thought process behind the proposed treatment strategy. In each chapter, international experts address how to avoid being in tough surgical situations through preoperative planning, how to better deal with commonly encountered intra-operative findings, how to de...

Auditory behavior, perception, and cognition are all shaped by information from other sensory systems. This volume examines this multi-sensory view of auditory function at levels of analysis ranging from the single neuron to neuroimaging in human clinical populations.Visual Influence on Auditory Perception Adrian K.C. Lee and Mark T. WallaceCue Combination within a Bayesian Framework David Alais and David BurrToward a Model of Auditory-Visual ...

The echo of Luther's hammer resounds in Asia, five hundred years after the Wittenberg controversy: the cross is a flashpoint in China, Korea seeks ecclesiastical reform, the mystical union thrives in Laos, even Kant whispers in old Batavia. The diversity of ideas and influences of the Reformation is as broad and fascinating as the continent--resisting reduction to the postcolonial movement and demonstrating an affinity with Protestant foundati...

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Memories at Crystal Cove looks back in time at a boy's childhood summer adventures at the seashore, beginning just before World War II was on the horizon. I was five years old in 1940 when we began house sitting for a retired teacher friend of my mom's. For the next nine years, the Lee family spent our summers in cottage #17, along with four to six relatives, friends, or friends of friends, who changed every few days. In those bygone years, I ...

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Anecdotes of the Habits and Instincts of Birds, Reptiles, and Fishes is an unchanged, high-quality reprint of the original edition of 1861.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today a...

The Practice of Managerial Leadership describes the comprehensive, science-based set of principles and practices called Requisite Organization, developed by Dr. Elliott Jaques and his colleagues through consulting research work over 55 years in 15 countries. Nancy Lee worked with Dr. Jaques for more than 20 years. The book is written for managers at all levels and is focused on the managerial role because this is where guidelines are most need...

A catholic child is fortunate to receive 24 hours of religious education during a nine month school year. That is one day a year to learn about the depth and breadth of their catholic religion. It is a great challenge to adequately prepare children, especially those preparing to receive their first Holy Communion, in this short period of time. This work has been produced as a compliment to a child's religious education textbooks. It has been d...

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