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The Analysis of the Critical Factors that Affect Consumer...

Lee, Sheng-men
The Analysis of the Critical Factors that Affect Consumers' Willingness
This Research explores the Critical factors about the willingness of individual subscriber as well as the respective personal background and customer demand that affect the willingness to adopt the third Generation Mobile Communication Systems. Meanwhile, an analysis is conducted on the Critical factors about the willingness of adoption and the influence of customer demand that affect the willingness in adoption. Based on the Theory of Reasone...

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