Chinese Consumer Value Index 2019
Li, Maggie / Wippermann, Peter / Krüger, Jens / Han, Zheng / Krüger, Jens
Since 2009, the Value Index has become a compass for the meaning and relevance of web-users' values. What started in Germany has, as of 2019, been adapted and applied to the Chinese market. Based on the evaluation of millions of text and image posts, it portrays both qualitative and quantitative value progressions and interpretation. The result: A multi-faceted portrait of value perception complimented by trend research as well as interviews w...