The Pragmatic MBA for Scientific and Technical Executives
Liang, Bertrand C![The Pragmatic MBA for Scientific and Technical Executives](https://support.digitalhusky.com/media/annotations/sorted/133/13346907/CHSBZCOP0313346907.jpg)
This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. Its examples from pharmaceutical, IT, aircraft/navigation, and other industries highlight problems that technical professionals...