Data Driven Business Decisions
Lloyd, Chris J. (University of Melbourne, Australia)
A hands-on guide to the use of quantitative methods and software for making successful business decisions
The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the ...