Competitive Strategy in the Supply Chain
Lo, Sonia M.
As market globalization and technological change
accelerate, competition between firms has migrated
from a focus on the individual firm to networks of
firms operating as trading partners within a chain
of supply. As a result of this trend the traditional
way of determining a strategy within a firm has come
into question. The concept of supply chain strategy
has consequently been developed. This book reviews
the role of product demand c...