Uncomparable
Luke, Kristen![Uncomparable](https://support.digitalhusky.com/media/annotations/sorted/448/44866328/CHSBZCOP0344866328.jpg)
The Financial Advisor's Definitive Guide to Niche Marketing
Uncomparable by Kristen Luke challenges the traditional notion of striving to be the "best" in the financial services industry and instead encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being better than the competition is not enough becaus...