Socially Inclusive Business: Engaging the Poor Through Ma...
Márquez, Patricia / Reficco, Ezequiel / Berger, Gabriel
The idea that market mechanisms can mobilize social change by engaging the poor in win-win scenarios is gaining increased world attention. Companies, social sector organizations, and development agencies are all beginning to glean the potential that lies among the world's poorest people, both as an untapped productive force and a neglected consumer market. This book aims to demonstrate how the private sector can become part of the solution of ...