Strategic Management
MacIntosh, Robert / MacLean, Donald / Robinson, Craig![Strategic Management](https://support.digitalhusky.com/media/annotations/sorted/429/42993541/CHSBZCOP0342993541.jpg)
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans...