Strategy
Mackay, David (Professor of Practice, Professor of Practice, University of Strathclyde) / Arevuo, Mikko (Senior Lecturer in Strategic Management Strategy, Senior Lecturer in Strategic Management Strategy, Cranfield University) / Meadows, Maureen (Professor of Strategic Management, Professor of Strategic Management, Coventry University)
A comprehensive, accessible and insightful guide designed specifically for students on a strategy or strategic management course. This text puts the implementation of strategy centre stage in order to empower tomorrow's business professionals to think, talk, and act like a strategist.