Buyer First
Mahoney, Carole
It's time to forget everything you think you know about selling.Winning new customers is the number one challenge 80 percent of entrepreneurs face-and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney-who once struggled to pay bills and is now a top sales coach and influencer-says the reason so many of us are bad at selling is, well, we think selling is bad.In the "book my clients have been asking me ...