35 Ergebnisse - Zeige 1 von 20.

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.

Keine Beschreibung.

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

Keine Beschreibung.

Keine Beschreibung.

Mahoney's starting point is the problem of essentialism in social science. Essentialism--the belief that the members of a category possess hidden properties ("essences") that make them members of the category and that endow them with a certain nature--is appropriate for scientific categories ("atoms", for instance) but not for human ones ("revolutions, " for instance). Despite this, much social science research takes place from within an essen...

Mahoney's starting point is the problem of essentialism in social science. Essentialism--the belief that the members of a category possess hidden properties ("essences") that make them members of the category and that endow them with a certain nature--is appropriate for scientific categories ("atoms", for instance) but not for human ones ("revolutions, " for instance). Despite this, much social science research takes place from within an essen...

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

A heartfelt narrative on the many ways animals touch our livesJoin veterinarian and animal lover James Mahoney as he shares heartfelt and often heart-wrenching stories of a cast of creatures who left a permanent mark on his soul. More than just a sentimental memoir, this thought-provoking collection raises such issues as whether animals experience the same types of emotions as humans, whether it is right to use animals in medical research, and...

Caleb and his younger brother, Sceiro, are orphans who live alone in small cottage on the outskirts of a remote village. While they have remained safe to date, both boys know that a great many dangers lie in wait within the woods that surround their cottage. When Caleb, who is his village's best hunter, volunteers to take his brother to the city to discover the meaning of the ancient symbols that have adorned Sceiro's body since birth, their d...

Excerpt from Some Foreign Educational SurveysThe following are among the more noteworthy of the English sur veys, it will be observed that England has been especially fortunate In securing the services of her ablest public men on her educational commissions and in generally having as chairman the ablest and most eminent man of the realm.Report from the Select Committee on the Education of the Lower Orders, ordered by the House of Commons to be...

Excerpt from Some Foreign Educational SurveysThe following are among the more noteworthy of the English sur veys, it will be observed that England has been especially fortunate In securing the services of her ablest public men on her educational commissions and in generally having as chairman the ablest and most eminent man of the realm.Report from the Select Committee on the Education of the Lower Orders, ordered by the House of Commons to be...

Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

Despite their many similarities, Central American countries during the twentieth century were characterized by remarkably different political regimes. In a comparative analysis of Guatemala, El Salvador, Costa Rica, Honduras, and Nicaragua, James Mahoney argues that these political differences were legacies of the nineteenth-century liberal reform period. Presenting a theory of "path dependence, " Mahoney shows how choices made at crucial turn...

Keine Beschreibung.

A father-son effort of an unusual type, the son 'presents' the never-finished book of 'war-stories' written by the father over the last 30 years of his life.