Through a series of chronological case studies of corporations such as AT&T, , General Motors, and General Electric, Marchand has written the cultural history of corporate public relations efforts in America during the first half of the 20th century.
The history of the peace movement in the United States was one of dramatic change: in the mid-IKWs it consisted of a few provincial societies, by 1912 it had become eminently respectable and listed among its members an impressive number of the nation's leaders, by 1918 it was once again weak and remote from those who formulated national policy. Along with these fluctuations went equally substantial changes of leadership and purpose that, as C....
