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Management Strategy: Achieving Sustained Competitive Adva...

Marcus, Professor Alfred A.
Management Strategy: Achieving Sustained Competitive Advantage
Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the typ...

CHF 105.00

Strategies for Managing Uncertainty

Marcus, Alfred A. (University of Minnesota)
Strategies for Managing Uncertainty
How have managers in the energy industry coped with the uncertainties of price volatility and climate change? Marcus's examination of the sometimes paradoxical responses of energy firms to uncertainty will appeal to graduate students, academic researchers and executives interested in sustainable business, risk management, and the energy industry.

CHF 69.00

Strategies for Managing Uncertainty

Marcus, Alfred A. (University of Minnesota)
Strategies for Managing Uncertainty
How have managers in the energy industry coped with the uncertainties of price volatility and climate change? Marcus's examination of the sometimes paradoxical responses of energy firms to uncertainty will appeal to graduate students, academic researchers and executives interested in sustainable business, risk management, and the energy industry.

CHF 125.00

Controversial Issues in Energy Policy

Marcus, Alfred A.
Controversial Issues in Energy Policy
How has the world coped with past energy crises? In this volume, Marcus reveals both the shortcomings and failures and the surprising successes of past efforts. With the decline of the Cold War, energy policy issues are among the most important factors in world politics. Energy policies provide a new context for the evolution of other internationally significant policies, namely, global trade, new Eastern European economies and emerging enviro...

CHF 167.00

The Adversary Economy

Marcus, Alfred Allen / Marcus, Alfred A.
The Adversary Economy
The author ... considers the response of business to changing government regulations. He argues that every corporation should have at least one high-level, full-time person to assist top management in the design and implementation of a strategic program toward government regulation. Economic regulation and deregulation and even recent social regulation hold opportunities for gain as well as for loss. A managed strategic response to regulation ...

CHF 132.00

Big Winners and Big Losers: The 4 Secrets of Long-Term Bu...

Marcus, Alfred A.
Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure
What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics for the 1, 000 largest U.S. corporations, identifying 3% who've consistently outperform their industry's averages for a full decade. Many of these firms get littl...

CHF 46.90

Management Strategy: Achieving Sustained Competitive Adva...

Marcus, Alfred A.
Management Strategy: Achieving Sustained Competitive Advantage
Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the typ...

CHF 122.00

Innovations in Sustainability

Marcus, Alfred A.
Innovations in Sustainability
This insightful book uses a series of high-profile company case studies to focus on two major challenges for sustainable innovation: fuel and food. It will appeal to graduate students and researchers in the fields of sustainable business, strategic management, business ethics and environmental economics.

CHF 63.00

Controversial Issues in Energy Policy

Marcus, Alfred A.
Controversial Issues in Energy Policy
How has the world coped with past energy crises? In this volume, Marcus reveals both the shortcomings and failures and the surprising successes of past efforts. With the decline of the Cold War, energy policy issues are among the most important factors in world politics. Energy policies provide a new context for the evolution of other internationally significant policies, namely, global trade, new Eastern European economies and emerging enviro...

CHF 114.00