Persuasion
Mardon, Austin / Banks, Thomas / Quan, Juliana
Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by governments, associations, and individuals that seek to inspire our thoughts and actions to change.
These communications seek to convince, urge, pressure, and sweet-talk their target audience into compliance. Persuasion and influence have been hotly-researched and discussed for decades. In ten chapters, this book holistically profiles the stra...