Fast Second
Markides, Constantinos C. / Geroski, Paul A.
If your organization aspires to "create" or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:
* How radical innovation creates new-to-the-world markets
* What the structural characteristics of early markets are and the implications for prospective new entrants
* How established firm...