Ultimate Guide to Local Business Marketing
Marshall, Perry / Zamir, Talor
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social out...